Case Study: RevolutionRace achieves higher conversions and improved shopping experience with Spectrm's Guided Shopping Messenger Bot

RevolutionRace Guided Shopping Messenger Bot

RevolutionRace, a strictly D2C outdoor clothing brand with a large catalogue and strong social following, needed an easy, scalable way for customers to find and buy the right gear. They partnered with Spectrm to deploy social messaging via a guided shopping bot on Facebook Messenger to simplify discovery and support growth.

Spectrm built a Messenger guided-shopping bot that automates 1:1 conversations, uses personalized retargeting messages and conversation analytics to guide shoppers through the catalogue. The Spectrm solution improved the customer shopping experience, drove higher conversions and increased ROI for RevolutionRace while scaling with their business.

RevolutionRace