Case Study: Red Bull achieves customer insights and boosts engagement with Spectrm’s conversational marketing platform

Red Bull Gains Customer Insights with Social Chatot

Red Bull, the global energy drink brand, wanted to boost social media engagement and collect deeper customer insights. They partnered with Spectrm and used Spectrm’s conversational marketing platform to deploy a social messaging solution on Facebook Messenger (in German and English), leveraging features like retargeting messages and conversation analytics.

Spectrm built a friendly Messenger chatbot that delivered exclusive content, automated 1:1 conversations at scale, enabled personalized retargeting, and captured funnel-level analytics. The Spectrm-powered bot increased Red Bull’s audience size, drove traffic and user engagement, and generated extensive customer insights to inform their product and marketing strategies.

Red Bull