Case Study: Purple achieves 4x return on ad spend and 1M+ one-to-one engagements with Spectrm

Purple Converts Customers By Guiding Shoppers in Conversational Display Ads

Purple, a direct-to-consumer comfort technology company, needed more efficient ways to prospect mattress buyers and help shoppers find the right mattress based on sleep style and preferences. To address this, Purple partnered with Spectrm and deployed conversational Google AdLingo Ads—combined with dynamic product feeds, conversation analytics, and entrypoint split-testing—to deliver a guided “Mattress Finder” across desktop, mobile web and apps.

Spectrm’s conversational display ad dynamically recommended products in real time and let prospects chat, learn, and buy in a single experience; the program generated over 1.03M one-to-one brand engagements, more than 100k unique messages, and influenced $100k in revenue in the first campaign. Ongoing optimizations with Spectrm drove average engaged time up to 1m50s, nearly doubled CTR to product pages, delivered 4x return on ad spend, and saw 80% of revenue from the ad touchpoint close within seven days.

Purple

Rob Towne

Director of Performance Marketing