Case Study: Next achieves increased eCommerce conversions with Spectrm's guided-selling Facebook Messenger bot

Next Guided Selling Facebook Messenger Bot Drives eCommerce Conversions

Next, a British multinational fashion and home retailer, needed to connect with customers on a personal level via Facebook to build audience, drive more conversions and improve the shopping experience. They partnered with Spectrm, using Spectrm’s conversational marketing platform to deploy a guided selling experience on Facebook Messenger.

Spectrm implemented a guided-selling Facebook Messenger bot that walks shoppers through the jean-buying process, combining social messaging, personalized retargeting messages and conversation analytics. The Spectrm-powered bot engaged customers at scale, delivered high-quality product recommendations, built personal connections and ultimately drove more conversions while improving Next’s overall shopping experience.

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