Case Study: HRA Pharma achieves Germany’s most awarded healthcare campaign and trusted, personalized patient support with Spectrm’s Ella Messenger bot

HRA Pharma Award-Winning Ella Facebook Messenger Bot

HRA Pharma, a fast-growing consumer healthcare company, needed to educate and inform women about the morning after pill while reaching them in a private, comfortable channel and accurately handling nuanced, sensitive questions. To meet this challenge they partnered with Spectrm and used its conversational marketing platform—deploying social messaging on Facebook Messenger with retargeting messages and conversation analytics.

Using Spectrm, HRA Pharma launched Ella, a Facebook Messenger chatbot that identifies nuanced intents, automates one‑to‑one conversations at scale, and delivers personalized retargeting. The Spectrm-powered Ella built trust, drove engagement and education, automated much of the customer experience, and helped make Ella Germany’s most awarded healthcare campaign.

HRA Pharma