Case Study: Telekom achieves a 9x contract conversion lift with Spectrm

How Telekom got a 9x conversion lift in a key growth demographic with Spectrm

Telekom, a global telecommunications leader, faced the challenge of making a complex contract-buying process effortless for millennials while improving scale, ROI and customer insights. Telekom partnered with Spectrm to build Tommybot, a conversational contract finder on Facebook Messenger that guides users through a personalized, store‑like buying experience.

Using Spectrm’s conversational platform with dynamic product feed mapping, intent mapping, re‑engagement and optimization, Tommybot delivered measurable impact: a 9x contract conversion lift versus website traffic, a 60% conversation completion rate and 35% CTR to the cart (and conversions tripled within three weeks). Spectrm’s solution enabled Telekom to scale personalized acquisition, lower acquisition costs and capture actionable conversational insights.

Telekom

Lars Jensen

Vice President Sales