Case Study: Save the Children Germany achieves 29% lift in donations with Spectrm

How Save the Children Germany boosted donations by 29% with Spectrm on Messenger

Save the Children Germany faced low local brand awareness and needed to build trust and increase donations among audiences who didn’t know the organization. To tackle this, they partnered with Spectrm to deploy automated, personalized Facebook Messenger experiences, using features like retargeting messages, conversation analytics and entrypoint testing to communicate their mission and reassure potential donors.

Spectrm powered an interactive Messenger campaign (in collaboration with Facebook Creative Shop) that used videos, animations, a gamified About quiz and NLP-driven conversational flows, promoted via click-to‑Messenger ads and Stories. The campaign reached 1.6M people with 6.1M impressions and delivered a 29% lift in donations, along with a 2.6% lift in campaign awareness and a 3.6% lift in likelihood to donate.

Save the Children

Florian Ertel

Online Fundraising Manager