Case Study: BetterMe achieves 50% lower cost per app install with Spectrm

How BetterMe got a 50% lower cost per app install with Spectrm

BetterMe, a Health & Fitness app with over 50 million installs, faced rising Facebook app install costs and needed a better way to explain product value, engage top-of-funnel users, and learn about their audience. To solve this, BetterMe partnered with Spectrm to deploy a conversational fitness assistant — a Messenger quiz-style chatbot that collects body-type info and delivers personalized training and meal-plan recommendations.

Spectrm’s chatbot and conversation analytics powered engaging ad-to-Messenger experiences, re-engagement messages, and audience segmentation, driving measurable gains: 49% lower cost per install, a 52% lift in impression-to-install rate, 23% lower CPM, a 78% quiz completion rate and 4.6 brand engagements per user. By iterating on ad creative and bot messaging with Spectrm, BetterMe significantly improved acquisition efficiency and user engagement.

BetterMe

Sviatoslav Hnizdovskyi

Marketing Specialist