Case Study: Hertha BSC achieves fuller stadiums with Spectrm's Facebook Messenger ticketing bot

Hertha BSC Ticketing Bot Drives Sales on Messenger

Hertha BSC, the Berlin-based professional football club, faced the recurring challenge of selling last-minute tickets to fill the stadium for every game. To reach fans quickly and promote special offers, Hertha BSC partnered with Spectrm to deploy a Facebook Messenger chatbot using social messaging, retargeting messages, and conversation analytics.

Spectrm’s Messenger bot automates 1:1 conversations, sends personalized retargeting messages and provides funnel analytics, enabling Hertha BSC to engage a larger audience and sell last-minute tickets with special offers. The Spectrm-powered solution drives conversions—building audience and increasing ticket sales—helping the club move available seats before kickoff.

Hertha BSC