Case Study: HelloFresh boosts order volume and loyalty with Spectrm on WhatsApp

HelloFresh nurtures their audience on WhatsApp with discounts to increase order volume and customer loyalty

Spectrm helped HelloFresh, the meal kit company, address the challenges of winning customers in a competitive market and improving loyalty program engagement. HelloFresh needed a better way to reduce cost per order, capture customer signals, grow younger audiences, and keep customers engaged beyond the first purchase.

Using Spectrm’s WhatsApp Business solution with Click to WhatsApp ads, retargeting messages, and direct message automation, HelloFresh sent personalized discounts and ongoing promotions to users in a private messaging channel. The campaign drove a 32% click-through rate, a 25% opt-in rate for follow-on promotions, and 155% more conversions through the bot than the sales call center, while also increasing order volume and customer loyalty.

HelloFresh