Case Study: Happy Socks achieves 3x ROAS and 20% revenue uplift with Spectrm's AI Gift Finder chatbot

Happy Socks Creates Gift Finder AI Chatbot for Guided Shopping

Happy Socks, the Swedish maker and retailer of colorful socks, underwear, and swimwear, wanted to boost Valentine’s Day holiday sales, drive traffic across more than 25 countries, and improve return on ad spend by giving shoppers a playful, guided way to find gifts. To do this they partnered with Spectrm and its conversational marketing tools, including social messaging and retargeting, to automate personalized 1:1 conversations on Facebook Messenger.

Spectrm built an AI guided-selling chatbot on Facebook Messenger that helped shoppers navigate Happy Socks’ 300 styles, deliver personalized retargeting messages, and optimize journeys with conversation analytics. The campaign delivered strong results: an average 3X return on ad spend (3.3x reported), a 20% revenue uplift, increased transactions and traffic across 25+ countries — all enabled by Spectrm’s platform.

Happy Socks

Marc Verschueren

Online Marketing Director