Case Study: GSN Games achieves 10x more high payers and 2x longer app sessions with Spectrm on Messenger

GSN Games grows engagement and revenue 10x for less active app user segment with personal prizes on Messenger

GSN Games, a leading cross-platform entertainment provider, faced challenges with mobile app retention and increasing revenue per user. They partnered with vendor Spectrm to utilize Facebook Messenger for recurring notifications, aiming to better engage a segment of less active users.

The solution implemented by Spectrm involved an in-app promotion that invited users to opt into a Messenger chat to receive personal prizes. This strategy allowed GSN Games to capture valuable user data and send personalized offers. The results were significant, with 40% of users who saw the prompt opting in. Furthermore, Messenger users exhibited a session length in the app that was two times longer than a control group, and ten times more of them became high-value payers.

GSN Games