Case Study: Ford Motor Company captures leads and boosts customer acquisition with Spectrm

Ford's Car Finding Facebook Messenger Bot Generates Leads

Ford Motor Company faced the challenge of bringing the dealership experience online to make finding and choosing a car easier for customers, reach buyers beyond physical showrooms, and drive more leads and customer acquisition. To do this, they partnered with Spectrm and used its conversational marketing platform and social messaging capabilities to engage shoppers on Facebook Messenger (German language), aiming to replicate a personalized buying journey digitally.

Using Spectrm, Ford built a Facebook Messenger car-finding chatbot that lets users customize a dream car and take a virtual test drive, while Spectrm’s automation enabled 1:1 conversations at scale, personalized retargeting messages, and conversation analytics. The solution drove traffic, built an audience, and captured leads for new car sales—concretely helping Ford Motor Company generate qualified leads and scale online customer engagement.

Ford Motor Company