Case Study: Ford Motor Company increases purchase intent 38% and reduces micro-conversion cost 40% with Spectrm conversational ads

Ford Boosts Purchase Intent And Generates Leads in Conversational Display Ads

Ford Motor Company needed a fresh way to boost favorability, increase purchase intent and generate leads for the Ford Ranger in Thailand amid rising competition. They partnered with Spectrm to run conversational display ads using Google AdLingo Ads, supported by conversation analytics and an entrypoint manager to personalize interactions at scale.

Spectrm built a conversational assistant that customized flows in real time, tracked micro-conversions both in the bot and on Ford’s website, and split-tested entry points to optimize performance. The campaign delivered a 54% relative lift in consideration and a 38% relative lift in purchase intent versus automotive benchmarks, and reduced cost per micro-conversion by 40% compared to Ford’s benchmark; Ford Motor Company is now expanding the approach with Spectrm and Google AdLingo Ads.

Ford Motor Company

Chumpol (Oat) Khongsakul

IMG - Shopper Marketing and Media Manager