Case Study: Deichmann boosts shoe sales and eCommerce conversions with Spectrm's Facebook Messenger chatbot

Deichmann recommends shoes on Messenger and helps customers find the nearest Deichmann retail location

Deichmann, Europe’s largest footwear and sportswear retailer, faced the challenge of converting online shoppers from a massive product catalogue and helping customers find nearby stores. To deliver personalized recommendations at scale and capture preference data, Deichmann partnered with Spectrm and used Spectrm’s social messaging solution — an eCommerce chatbot on Facebook Messenger with product-feed integration, retargeting messages, and conversation analytics.

Spectrm built a Messenger “shoe finder” that asks shoppers a few preference questions, serves dynamic product recommendations from Deichmann’s catalogue, segments users for personalized retargeting, and integrates a store feed to show nearby in‑stock locations. The Spectrm solution drove increased traffic and sales, lowered acquisition costs, and produced higher eCommerce conversion rates by enabling scalable personalization and automated re‑engagement across Facebook and Instagram.

Deichmann