Case Study: Daraz boosts WhatsApp conversions and opt-ins with Spectrm

Daraz engages CRM contacts on WhatsApp and nurtures them with private discounts to increase order volume

Daraz, a leading eCommerce platform in South Asia, faced challenges with re-engaging dormant customers due to low email engagement rates and ineffective mobile app notifications. To boost customer lifetime value and increase order volume, they partnered with the vendor Spectrm to utilize WhatsApp for marketing.

Spectrm's solution involved uploading Daraz's CRM contacts to WhatsApp to build a reachable audience. They then automated a conversational journey, sending personalized offers and private discounts to qualified users. This strategy achieved a 7.5% average conversion rate from WhatsApp and secured opt-ins for ongoing notifications from 41% of customers, successfully increasing order volume for Daraz.

Daraz