Spectrm
47 Case Studies
Case Study: Daniel Wellington achieves higher conversions and improved shopping experience with Spectrm
A Spectrm Case Study
Daniel Wellington Guided Selling Bot Drives Conversions on Facebook Messenger
Daniel Wellington, the Swedish watch brand known for minimalist designs, wanted to improve the consumer experience on Facebook Messenger to grow its audience and increase online transactions. To do this they partnered with Spectrm, using Spectrm’s conversational marketing tools for social messaging and a Guided Selling bot on Facebook Messenger.
Spectrm implemented a Guided Selling bot that recommends relevant products from Daniel Wellington’s catalogue based on user responses, and supported the experience with retargeting messages and conversation analytics. The Spectrm solution drove conversions, built the brand’s Messenger audience, improved the shopping experience, and helped increase transactions online.
Open case study document...