Case Study: CoppaFeel! achieves 3x higher ad recall and a 30% action intent lift with Spectrm

CoppaFeel! boosts ad recall 3x with Spectrm

CoppaFeel!, a breast cancer awareness charity, faced the significant challenge of changing online health behaviors and motivating its audience to perform regular breast check-ups at a large scale. The charity needed to provide reassurance and drive action quickly to have a major impact. They partnered with Spectrm to implement a solution using a conversational Facebook Messenger bot.

Using Spectrm's platform, CoppaFeel! launched the "Boob Bot," a conversational health assistant that teaches users how to be breast aware and sends them regular reminders. The solution was highly successful, generating a 3x higher ad recall lift and a 30% action intent lift for their campaign. Spectrm's tool also achieved a remarkable 22% subscription rate, with Facebook calling it one of the highest ever brand lift campaigns in the sector.

CoppaFeel!