Case Study: Clarins drives newsletter signups and captures leads with Spectrm's Facebook Messenger raffle bot

Clarins Facebook Raffle Bot Drives Newsletter Signups

Clarins, the global French luxury skin care, cosmetics and perfume company, needed to capture customer data and drive high-quality leads at scale. To address this, Clarins worked with Spectrm and used the Spectrm conversational marketing platform to build a Facebook Messenger raffle bot (German) that encouraged users to enter to win products in exchange for newsletter signups.

Spectrm’s Messenger raffle bot grew Clarins’s audience, increased user engagement, and captured leads through social messaging. Spectrm also enabled personalized retargeting messages and conversation analytics to optimize the funnel, delivering scalable lead capture and higher-quality newsletter signups for Clarins.

Clarins