Case Study: Bundeswehr boosts recruitment interest with Spectrm’s Facebook Messenger chatbot

Bundeswehr lifts ad recall by 24 points with Spectrm

The Bundeswehr, the unified armed forces of Germany, faced the challenge of improving enrollment rates by building its audience and connecting with potential recruits online. To address this, they worked with Spectrm to implement a solution using its conversational marketing platform.

Using Spectrm, the Bundeswehr deployed a Facebook Messenger chatbot that provided a behind-the-scenes experience of life for UN peacekeepers in Mali. This solution drove traffic and increased applications, resulting in a 24-point lift in ad recall and a 7-point lift in recruitment interest.

Bundeswehr