Case Study: Browns achieves 5x conversion rates and 45% higher average cart value with Spectrm's guided shopping chatbot

Browns Helps Customers Find the Perfect Gift with a Guided Shopping Chatbot

Browns, an iconic British fashion and luxury boutique with two London stores and an ecommerce site, needed a fast, convenient way to help customers find gifts during the high-volume holiday sales. They required personalized recommendations, quick ROI with a short launch window, and a simple few-click experience, so they partnered with Spectrm and used Spectrm’s conversational marketing platform on Facebook Messenger.

Spectrm implemented a guided shopping chatbot — a conversational gift finder that delivers personalized recommendations, automates 1:1 social messaging, and uses retargeting and conversation analytics to optimize the journey. The Spectrm bot produced 5x higher conversion rates versus Browns’ normal on-site rate and a 45% increase in average cart value, delivering rapid, measurable results.

Browns