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Case Study: Bosch achieves engagement, audience growth and product insights with Spectrm's Frizz chatbot
A Spectrm Case Study
Bosch AI Chatbot Introduces Products & Builds Audience
Bosch, one of the world's largest suppliers of household appliances and industrial products, needed to introduce new products and gather customer insights at scale while minimizing manpower. To meet this challenge, Bosch partnered with Spectrm to build Frizz, a Facebook Messenger chatbot using Spectrm’s social messaging, retargeting messages, and conversation analytics in English and German.
Spectrm powered Frizz, a talking-fridge AI bot that automates 1:1 conversations, guides users through product features, and captures step-by-step funnel data. The Spectrm solution drove engagement, grew Bosch’s Messenger audience, and generated actionable product insights—enabling scalable customer education and insight collection with less manual effort.
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Bosch
Michael Schmidtke
Director Digital Communication