Case Study: Beliani achieves a 59% decrease in cost per conversion lift with Spectrm

Beliani converts shoppers with personalized furniture offers in a conversational commerce experience on Messenger

Beliani, a furniture retail company, faced challenges with high customer acquisition costs and creating personalized online shopping experiences for its large product catalog. They partnered with Spectrm to implement a conversational commerce solution using Click to Messenger ads and direct message automation to guide shoppers and capture their preferences.

Spectrm's solution involved an automated Messenger experience that engaged users, collected zero-party data, and provided real-time, personalized product recommendations. This strategy resulted in a 59% decrease in cost per conversion lift, with 26% of users who started a conversation completing it, allowing Beliani to improve personalization and activate younger customers.

Beliani