Case Study: Anytime by Interamerican achieves 100K+ one-to-one conversations and 3–4 minute average engagement with Spectrm

Anytime engages insurance shoppers one to one at scale with conversational display ads

Anytime By Interamerican, the first online insurance provider in Greece and part of Interamerican, needed more personal and meaningful ways to engage insurance shoppers online and overcome the limits of generic chatbots. They partnered with Spectrm to deploy conversational display ads using Google AdLingo (AdLingo Ads) and supporting tools like dynamic product feeds, conversation analytics, and an entrypoint manager to personalize interactions at scale.

Spectrm’s solution put interactive, one-to-one conversational ads into mobile and desktop display units so consumers could self-qualify and receive personalized quotes without visiting the website. The campaign drove over 100,000 additional conversations, achieved a 0.53% engagement rate, and produced average chat durations of 3–4 minutes (versus a 1:17 benchmark), while delivering first‑party insights that helped refine creative, offers, and device-specific performance.

Anytime By Interamerican

Ria Mylona

Digital Perfomance Marketer