Case Study: 6thStreet boosts shoe sales with Spectrm's Messenger shopping experience

6thStreet helps customers find shoes based on their style and color preferences in a one to one Messenger experience

6thStreet, an omni-channel fashion e-commerce destination, faced challenges with customer acquisition and creating personalized online shopping experiences, particularly for customers overwhelmed by their large shoe catalog. To improve conversion rates and reduce cart abandonment, they partnered with vendor Spectrm to implement a solution using Facebook Messenger and its associated tools.

Spectrm implemented a one-to-one conversational commerce experience on Messenger for 6thStreet. Using Click to Messenger ads and a bot that asked about style preferences, they provided real-time, personalized product recommendations. This solution achieved an 8% conversion rate from Messenger, which was four times higher than their website, and a 45% average opt-in rate for recurring notifications, allowing for continued direct engagement.

6thStreet