Case Study: Audi Zentrum Dresden improves customer satisfaction with Spectos mobility surveys

Audi Zentrum Dresden improves customer satisfaction with Spectos after low-response telephone surveys

Audi Zentrum Dresden, an Audi Top Service Partner, faced the challenge of receiving insufficient customer feedback through traditional telephone surveys, which provided an unclear view of their satisfaction levels. To overcome this, they partnered with vendor Spectos GmbH to implement its customer satisfaction survey solution, Spectos Mobility.

The solution implemented by Spectos involved using tablets on-site for immediate feedback and placing flyers with QR codes in vehicles to create a multichannel approach. This made giving feedback easy and significantly increased participation. As a result, Audi Zentrum Dresden received invaluable insights that led to a sustained improvement in customer satisfaction and loyalty.

Audi Zentrum Dresden