Case Study: Audi Zentrum Dresden boosts customer satisfaction with Spectos Automotive multichannel feedback solution

Audi Zentrum Dresden - Customer Case Study

Audi Zentrum Dresden, an Audi Top Service Partner, wanted a better way to measure customer satisfaction after service visits. Their previous telephone surveys produced too little feedback and left them with an incomplete view of customer opinions, so they turned to Spectos GmbH for a more direct, on-site feedback solution.

Spectos GmbH implemented a multichannel customer feedback approach using tablets in the service area and QR-code flyers placed in customers’ vehicles, allowing surveys to be completed immediately or later at home. This increased participation, gave Audi Zentrum Dresden much more useful feedback, and helped the dealership better understand customer needs and improve service quality, leading to higher customer satisfaction and loyalty.

Audi Zentrum Dresden