Case Study: Docusign makes Intelligent Agreement Management clear with Sparks

Docusign boosts Momentum sponsorship sales 52% with Sparks

Docusign, a company widely known for its eSignature solution, faced the challenge of repositioning its brand and educating its customers about its broader Intelligent Agreement Management (IAM) platform at its Momentum 2026 conference. The objective was to move the conversation beyond electronic signatures and demonstrate how IAM connects the entire agreement lifecycle. To achieve this, Docusign partnered with the experiential agency Sparks to create a cohesive event strategy.

Sparks implemented an integrated solution, serving as a fully integrated production partner to connect every stage of the event from the keynote and Docusign University training to the Agreement Expo and executive programming. This approach focused the budget on high-impact areas like demonstrations and customer stories, ensuring a premium experience. The results were significant, with sponsorship sales finishing 52% above the program goal. The event successfully engaged over 1,500 attendees from more than 300 enterprises, helping them understand and apply Docusign's IAM platform.

Docusign