Case Study: TUI transforms volume hiring with Sova Assessment

TUI cuts hiring time from 8 weeks to 1 with Sova Assessment

TUI, a leading global tourism group, faced a significant challenge in rebuilding its workforce after the pandemic. Their pre-pandemic hiring processes were inefficient, relying on manual screening and costly physical assessment days with no integration to an ATS. TUI partnered with Sova Assessment to implement a future-proof virtual hiring solution that would improve candidate experience, increase recruiter productivity, and reduce costs.

Sova provided an all-inclusive solution featuring Situational Judgement Tests, a personality assessment, and Virtual Assessment Centres. This automated process reduced the hiring timeline from eight weeks to just one. The results were highly positive, with 95% of candidates reporting a positive impression of TUI and a 94% assessment completion rate. Sova's platform has been integral to assessing over 85,000 candidates and making 10,000 hires, transforming TUI's talent strategy.

TUI