Case Study: a major Italian consumer electronics retailer achieves omnichannel excellence with Sopra Steria

Client launches omnichannel ecommerce in 9 months with Sopra Steria

The client, a major international non-food retailer in Italy, faced the challenge of competing in a digital market against online pure players like Amazon. To address this, they partnered with vendor Sopra Steria to design a new omnichannel strategy and undergo a digital transformation, focusing on creating seamless customer experiences across all touchpoints.

Sopra Steria collaborated with the client to redesign its entire digital ecosystem, including a new ecommerce website and mobile app, through co-design sessions and continuous UX testing. This solution was delivered perfectly on time in nine months. The results were highly successful, with the mobile app being recognized as the "best omnichannel solution" at the Netcomm awards in 2018, and the ecommerce website having won the same award the previous year.

Client