Case Study: Bouygues Telecom achieves a unified customer view with Sopra Steria

Bouygues Telecom completes CRM overhaul in 2 years with Sopra Steria

Bouygues Telecom, a major French telecommunications operator, faced the challenge of needing a consolidated and complete view of its customers to enhance service and marketing in a highly competitive sector. To achieve this, they partnered with vendor Sopra Steria to implement a solution leveraging Oracle Siebel, Informatica, and IBM Infosphere Master Data Management (MDM).

Sopra Steria implemented a unified customer data platform to federate information dispersed around Bouygues Telecom's information system. This solution provided a complete view of customers, enabling a bespoke multichannel service. The results delivered by Sopra Steria included a rationalized information system, a complete renovation of the CRM, and optimization of the customer relationship beyond just the phone line.

Bouygues Telecom