Case Study: British Gas achieves a more unified culture with Something Big’s employee-led launch film

British Gas wins Silver at the MUSE Creative Awards with Something Big

British Gas needed to embed new culture pillars across its organization following a period of significant change. The challenge was to make these new behaviors feel relatable and energizing for employees, moving beyond a simple instructional rollout. Something Big was engaged to create an internal launch film as part of this culture change program.

Something Big developed an employee-led film featuring an original poem performed by real British Gas staff. This approach made the new culture pillars feel authentic and personal, helping employees connect with the strategy and understand their role in it. The film played a central role in the launch event and was credited with making the culture shift easier to relate to, fostering pride and unity. The project's success was recognized with a Silver MUSE Creative Award.

British Gas