Case Study: Zürich Tourism achieves 84% quiz completion with Sojern native advertising

Zurich Tourism drives an 84% quiz completion rate with Sojern

Zurich Tourism, the destination marketing organization for Zürich, Switzerland, faced the challenge of creatively promoting its new online food quiz. The quiz was designed to highlight the city's culinary diversity and match users with local restaurants, but they needed an engaging way to spread awareness of it to a targeted audience of potential travelers. They partnered with vendor Sojern to utilize its Native Advertising solution.

Sojern implemented a campaign using its traveler intent data to find an audience actively looking to travel or interested in Zürich. They then used engaging Native ad creatives to drive traffic to the quiz. The solution delivered impressive results: Sojern drove 2,319 page lands in one month and achieved an exceptional 84% quiz completion rate, with a cost per acquisition of just CHF 8.64 for each landing page visit.

Zurich Tourism