Case Study: Westgate Resorts achieves $67K revenue and 2.65x ROI in under 2 months with Sojern

Westgate Resorts - Customer Case Study

Westgate Resorts partnered with travel-marketing firm Sojern to reach premium in-market leisure travelers planning trips to Las Vegas. The campaign focused on visitors from Westgate’s top feeder markets and targeted specific demographics — household income $50K+, age ranges, sports enthusiasts and marital status — to drive measurable bookings and revenue.

Sojern delivered a highly targeted program that generated $67K in revenue in under two months, achieved a 2.65x ROI and a 0.59% CTR on a Facebook News Feed branding campaign, and uncovered additional bookings from outside the original feeder markets. Westgate praised Sojern’s detailed reporting, rapid campaign ramp-up and strong customer service.

Westgate Resorts

Shannon Farrell

Media Planner Buyer