Case Study: Viva Resorts by Wyndham achieves 15% higher direct booking share with Sojern

Viva Resorts by Wyndham triples direct bookings and lifts direct share 15% with Sojern

Viva Resorts by Wyndham, a hotel group with eight all-inclusive Caribbean resorts, sought to increase its direct bookings and reduce reliance on online travel agencies (OTAs). They needed a partner to help them understand travel demand, reach new travelers, and effectively manage seasonality without sacrificing their average daily rate. They partnered with travel marketing vendor Sojern to address this challenge.

Sojern implemented its Pay on the Stay solution, a commission-based programmatic advertising service powered by real-time travel intent data. This always-on digital marketing platform helped Viva Resorts by Wyndham triple direct bookings across their entire portfolio and achieve a 15% increase in their direct booking share versus OTAs. Sojern's solution also provided valuable insights that allowed the customer to successfully manage seasonality.

Viva Resorts by Wyndham