Case Study: VisitPITTSBURGH drives $1.4M in economic impact with Sojern

VisitPittsburgh drives $1.4M in economic impact with Sojern

VisitPittsburgh, the official tourism agency for Pittsburgh, sought to drive measurable economic impact through increased hotel bookings and visitor awareness. Facing stiff competition and the need to reach niche audiences interested in arts, culture, and the outdoors, they required advanced targeting and a data-driven partner. They turned to the vendor Sojern for its targeted digital advertising solutions.

The solution from Sojern involved multichannel campaigns using programmatic display and native ads, layered with sophisticated travel intent data for hyper-relevant messaging. This partnership resulted in an estimated $1.4 million in economic impact, a 19:1 return on ad spend, and over 1,200 hotel reservations booked during the reported campaign period. Sojern's analytical reporting proved the ROI and supported continued growth for VisitPittsburgh.

VisitPittsburgh