Case Study: Visit Tuscany boosts brand awareness and consideration with Sojern

Visit Tuscany boosts consideration 7% with Sojern

Visit Tuscany wanted to increase brand awareness and encourage travelers to visit the destination through an engaging video campaign. They faced the common challenge of proving the effectiveness of their ad spend and needed a partner to help launch and measure a campaign across several markets. They partnered with vendor Sojern on a managed campaign solution.

Sojern implemented a six-week programmatic video campaign. The results were measured by a brand lift study which showed a 7% uplift in consideration of Tuscany as a holiday destination. The campaign also exceeded its video completion rate goal, achieving 74%, and 70% of surveyed respondents intended to take action as a result of the ads. Sojern successfully demonstrated the positive impact of the campaign.

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