Case Study: Visit Leeds achieves a 24% increase in average length of stay with Sojern

Visit Leeds boosts average length of stay by 24% with Sojern

Visit Leeds, a tourism organization for the city of Leeds, faced the challenge of building its presence beyond the popular summer season and encouraging visitors to extend their typically short one-night stays. They partnered with vendor Sojern to build a new brand image as a year-round destination using an always-on digital strategy.

Sojern implemented an always-on strategy using video for upper-funnel awareness and display ads for lower-funnel conversion. This solution drove a 24% increase in the average length of stay, a 4.5x return on ad spend, and a 79% video completion rate, successfully positioning Leeds as a competitive year-round destination.

Visit Leeds