Case Study: VISIT FLORIDA drives $108M in estimated economic impact with Sojern

VISIT FLORIDA drives $108M in estimated economic impact with Sojern

VISIT FLORIDA, a destination marketing organization, sought a digital marketing partner specializing in travel data to reach potential visitors and drive economic impact across Florida's 67 counties. Their challenge was to find a flexible partner that could provide granular insights and detailed reporting, moving beyond a one-size-fits-all approach to effectively target key audience segments and encourage travel dispersion throughout the state. They partnered with Sojern for its managed campaign services.

Sojern implemented a multichannel digital advertising strategy across display, native, video, CTV, and social media. This full-funnel approach successfully drove awareness and conversions. A specific six-month campaign targeting domestic travelers resulted in an estimated $108 million in economic impact from online bookings, a 258:1 ROI, and over 268,000 confirmed travelers. Sojern's detailed reporting, including footfall attribution, allowed VISIT FLORIDA to demonstrate the campaign's significant impact to its stakeholders.

VISIT FLORIDA