Case Study: Virginia Tourism Corporation achieves $2.96M in economic impact with Sojern

Virginia Tourism Corporation drives $2.96M in economic impact with Sojern

The Virginia Tourism Corporation needed to support its local tourism partners in driving visitation, but many partners had limited advertising budgets. They sought an efficient and accessible digital marketing solution that could deliver real results for stakeholders of all sizes. They partnered with vendor Sojern to implement a co-op marketing program with managed campaigns.

Sojern launched a program offering multichannel digital advertising with a unique 1:1:1 funding match, making participation accessible. Sojern managed the heavy lift, including partner recruitment and campaign execution. The results were significant, including an estimated $2.96M in economic impact, a 17:1 return on ad spend, and over 96,000 confirmed travelers, leading to an expansion of the program.

Virginia Tourism Corporation