Case Study: Turismo Friuli Venezia Giulia drives qualified travel traffic with Sojern's travel marketing platform

Turismo Friuli Venezia Giulia drives 50%+ of website visits with Sojern

Turismo Friuli Venezia Giulia, a destination marketing organization, faced challenges in adapting its marketing strategies to focus on digital. They struggled to find relevant data for targeting and needed to better measure campaign effectiveness as they transitioned from brand awareness to direct response initiatives. They sought a partner with a platform utilizing travel data and targeted audiences, leading them to vendor Sojern.

Sojern implemented a multichannel campaign using display and video ads, leveraging its travel marketing platform with affinity audiences and travel intent data to target Italian travelers. The solution drove over 50% of the website visits during the campaign. Furthermore, Sojern's targeting proved highly qualified, with one in four of the visitors it drove clicking through to partner websites, successfully showcasing the region's products.

Turismo Friuli Venezia Giulia