Case Study: Travel Tripper achieves $158,117 in bookings and a 16:1 ROI with Sojern

Travel Tripper - Customer Case Study

Travel Tripper, a global provider of hotel distribution solutions, partnered with Sojern to promote Highgate Hotels using dynamic ads that matched destination-specific properties, price points, and travel dates. The goal was to test dynamic creative for each hotel, deliver customized ads aligned with consumers’ travel intent, and drive direct bookings at a lower cost than online travel agencies (OTAs).

Sojern’s dynamic creative served personalized ads for Highgate’s Paramount, Milford, Lexington, and Park Central hotels, generating $158,117 in room bookings—a 16:1 ROI. In just over a month the campaign served 2,525,792 impressions, beat estimated cost per booking by 8%, and delivered a cost of revenue of 6.4% versus 18–25% typical of OTAs.

Travel Tripper

Joan Evelyn Lee

Director, Revenue Optimization