Case Study: Travel Tacoma + Pierce County achieves 4,500+ hotel room night confirmations with Sojern

Travel Tacoma + Pierce County drives 4,552 hotel room night confirmations with Sojern

Travel Tacoma + Pierce County, a destination marketing organization, faced the common challenge of quantifying the impact of its marketing spend on leisure travel. To track tangible results and deliver on stakeholder interest in overnight metrics, they partnered with the vendor Sojern to launch a data-driven programmatic campaign.

Sojern implemented a strategy using Video and Display advertising assets over four months. This solution drove highly qualified traffic to the customer's website, inspiring traveler engagement and searches. As a result, Sojern delivered 4,552 hotel room night confirmations, an estimated $377,706 in traveler spend, and a 19:1 return on investment, clearly demonstrating the campaign's success.

Travel Tacoma + Pierce County