Case Study: Travel Lane County achieves 14:1 ROAS with Sojern

Travel Lane County achieves $14:1 ROAS with Sojern

Travel Lane County, the destination marketing organization for the Eugene, Cascades & Coast region, aimed to boost hotel and flight bookings to increase economic impact. Their challenge was to effectively attract high-value travelers year-round, with a specific focus on lucrative markets like San Francisco. They partnered with vendor Sojern to implement a data-driven, always-on marketing strategy.

Sojern activated a multichannel campaign using display, Connected TV, and video ads targeting key traveler markets. By utilizing an always-on approach and optimizing creatives, Sojern helped drive significant bookings. The results included a $14:1 return on ad spend, 993 room nights and 759 flights booked within 30 days of ad exposure, and over $1.3 million in estimated booking revenue. The targeted San Francisco campaign also increased bookings by 15% for flights and 8% for hotels.

Travel Lane County