Case Study: Tourism Western Australia boosts brand awareness and economic impact with Sojern

Tourism Western Australia boosts booking intent 85% with Sojern

Tourism Western Australia, through its UK representative SLC Representation, sought to rebuild and reposition the destination for UK travelers following COVID-19 disruptions. Their challenge was to drive top-of-funnel awareness and consideration, efficiently targeting travelers likely to engage with long-haul travel to Western Australia. They partnered with the vendor Sojern to implement a multichannel campaign using Sojern's managed campaign services and custom travel audiences.

Sojern implemented a data-driven, multichannel campaign using video, native, display, and CTV. Their solution utilized machine-learning to target travelers based on behavior and intent, followed by ongoing optimization. The results were significant: a brand lift study showed an 85% increase in booking intent among long-haul travelers and 64% took action after seeing an ad, surpassing the benchmark. Western Australia moved from 5th to 1st place in preference among competitor destinations, with Sojern's reporting also confirming a strong return on ad spend and positive economic impact.

Tourism Western Australia

Elen Thomas

UK Country Manager, SLC Representation for Tourism Western Australia