Case Study: This Is Athens inspires 15K+ travellers to visit Athens with Sojern

This Is Athens inspires 15,000+ travellers with Sojern

The customer, This is Athens and Partners, faced the challenge of changing traveler perceptions and increasing tourism to Athens from Europe, positioning it as a year-round city break destination. They partnered with the vendor Sojern, using their Managed Campaign service, to run a full-funnel marketing strategy aimed at proving the value of their ad spend.

Sojern implemented a solution using a mix of display, native, and video advertising channels. The campaign drove 11,000 website visits, influenced 143,000 trip searches, and confirmed over 15,400 bookings to Athens. Sojern's video ads also achieved 1.2 million views with a 60% lower cost per view than the average for comparable campaigns.

This Is Athens