Case Study: theKeyCollection achieves €18K+ in direct bookings and 100 future bookings with Sojern

theKeyCollection and Sojern Partner to Generate More Direct Bookings Across Their Dublin Portfolio

theKeyCollection, which operates six hotels, nine apartments and four guest houses across Dublin, Carrick-on-Shannon and London, wanted to drive more direct bookings as the brand grew. Their marketing team needed reliable partners who could scale with them and deliver capabilities they couldn’t easily replicate in-house, especially to reach travelers earlier in the planning cycle and capture longer‑lead bookings.

They partnered with Sojern’s commission‑based display solution, which uses travel-intent signals to target and re‑engage prospective Dublin visitors. In the first three months Sojern drove more than €18K in direct bookings across four Dublin properties and generated 100 future bookings worth €58,545, notably converting guests booking 60–90+ days out.

theKeyCollection

Christopher Kenny

Group Marketing Manager