Case Study: The Tour at NBC Studios boosts ticket sales with Sojern

The Tour at NBC Studios drives $80,000+ in Q4 ticket sales with Sojern

The Tour at NBC Studios, a popular New York City attraction, sought a better way to measure the impact of its marketing spend and drive ticket sales. New to programmatic advertising, the marketing team partnered with vendor Sojern in late 2018 to reach in-market travelers with a more targeted and accountable approach.

Sojern implemented a highly targeted programmatic campaign for the attraction. The solution drove over $80,000 in ticket sales in Q4 2018 alone, proving the value of the marketing investment. Sojern also provided valuable insights and campaign support, including A/B creative testing, which helped the customer effectively engage their target audience.

The Tour at NBC Studios