Case Study: The Resort at Longboat Key Club achieves 22x ROI and reduced cost-per-booking with Sojern

The Resort at Longboat Key Club - Customer Case Study

Longboat Key Club, a four-star luxury beachfront resort and private club in Florida, needed to increase multi-night bookings and attract Florida-bound leisure travelers to its relatively remote location while keeping the cost per reservation low. To meet this challenge the resort partnered with Standing Dog and Sojern to run a short, targeted campaign focused on regional channel optimization and improving stay patterns.

Sojern delivered an optimized ad campaign offering resort credit and targeting travelers researching and booking air travel to Florida markets, reaching prospects at the right point in the planning cycle. The campaign produced a 40% bounce rate (30% better than other ad agencies), beat OTA cost-per-booking by more than 50%, and achieved a 22x return on investment.

The Resort at Longboat Key Club

Jeff Mayers

General Manager