Case Study: The New Orleans Hotel Collection achieves $1.5M+ in direct booking revenue with Sojern

The New Orleans Hotel Collection Partners with Sojern to Generate $1.5M+ Across Their Portfolio

The New Orleans Hotel Collection is a group of upscale hotels that showcase the city’s charm with personalized service for business and leisure travelers. Facing a lean digital team—one digital marketing director overseeing seven properties and the overall collection—the group needed support to lift brand awareness and drive more direct bookings without adding internal workload.

They partnered with Sojern’s commission-based display solution for over two years, using real-time travel data and retargeting to reach and convert travelers. The program has delivered more than $1.5M in direct booking revenue and 2,437 directly booked stays across the portfolio, while increasing the share of direct bookings and providing more targeted reach.

The New Orleans Hotel Collection

Irene Pallais

Digital Marketing Director